Occam's Razor

MARCH 23, 2021

Finally, few analytics teams obsess about predictive analytics in a way that allows them to dictate future action. From 2006: Is Real-Time Analytics Really Relevant? ). We have the ability to model scenarios, budgets, channel allocations to maximize effectiveness and efficiency for our future campaigns.

Analytics 131

Analytics Scorecard Strategy Testing 131

Domino Data Lab

JULY 22, 2019

how “the business executives who are seeing the value of data science and being model-informed, they are the ones who are doubling down on their bets now, and they’re investing a lot more money.” Predictive analytics, yeah, not so much.” Key highlights from the session include. Transcript. You can take TensorFlow.js

Data Science 109

Data Science Machine Learning Data Governance Modeling 109

Occam's Razor

MARCH 12, 2012

I've championed the need to leverage frameworks like the Digital Marketing & Measurement Model , in the web context, to ensure that the analysis we do is deeply and powerfully grounded in what's important to the business. But that can only happen if there is a model that defines the purpose of your sweet big data adventures.

Big Data 127

Big Data Data-driven Unstructured Data Marketing 127

Occam's Razor

FEBRUARY 7, 2011

Benjamin Rodde: I'd like to predict our Daily/Weekly/Monthly churn using the #GooglePredictionsAPI with unique visitors from #GoogleAnalytics. The best option is to hire a statistician with experience in data modeling and forecasting. If you have Web Analytics 2.0 Please see the advice above. and finally 3.

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94