Occam's Razor

MARCH 23, 2021

Finally, few analytics teams obsess about predictive analytics in a way that allows them to dictate future action. From 2006: Is Real-Time Analytics Really Relevant? ). We have the ability to model scenarios, budgets, channel allocations to maximize effectiveness and efficiency for our future campaigns.

Analytics 131

Analytics Scorecard Strategy Testing 131

Domino Data Lab

JULY 22, 2019

how “the business executives who are seeing the value of data science and being model-informed, they are the ones who are doubling down on their bets now, and they’re investing a lot more money.” He was saying this doesn’t belong just in statistics. Predictive analytics, yeah, not so much.” Transcript.

Data Science 109

Data Science Machine Learning Data Governance Modeling 109

Occam's Razor

MARCH 12, 2012

Clickstream + qualitative data + rigorous statistical analysis of outcomes + deep mining of data from competitive intelligence sources + rapid experiments + more. Here's the "bigger web analytics data" picture from 2007… Multiplicity! " That is the title of my post from June 2006.

Big Data 127

Big Data Data-driven Unstructured Data Marketing 127