article thumbnail

At a loss for data project ROI? Evaluate it like a product

CIO Business Intelligence

In 2006, British mathematician Clive Humby proclaimed, “Data is the new oil.”. Data is what economists would call a non-rival risk, non-depleting progenitor of assets,” Laney says. times more likely when they demonstrated ROI on their BI or data analytics investments. A framework for data project ROI.

ROI 116
article thumbnail

What is ITIL? Your guide to the IT Infrastructure Library

CIO Business Intelligence

ITIL’s systematic approach to IT service management (ITSM) can help businesses manage risk, strengthen customer relations, establish cost-effective practices, and build a stable IT environment that allows for growth, scale, and change. The two bodies formed an alliance at the end of 2006 to further IT service management.

IT 105
article thumbnail

Position2’s Arena Calibrate helps customers drive marketing efficiency with Amazon QuickSight Embedded

AWS Big Data

Position 2 is a leading US-based growth marketing services provider focused on data-driven strategy and technology to deliver growth with improved return on investment (ROI). Position 2 was established in 2006 in Silicon Valley and has a clientele spanning American Express, Lenovo, Fujitsu, and Thales.