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A Big Data Imperative: Driving Big Action

Occam's Razor

All the way back in 2007, I was evangelizing the value of moving away from the "small data" world of clickstream data to the "bigger data" world of using multiple data sources to make smarter decisions on the web. Here's the "bigger web analytics data" picture from 2007… Multiplicity!

Big Data 127
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Web Analytics: Frequently Asked Questions And Direct Answers

Occam's Razor

For help with identifying opportunities and how to do business analysis please see this post: The Beginner's Guide to Advanced Web Data Analysis. Brian Krick: Best way to measure and communicate "available demand" from available channels (social, search, display) for forecast modeling. and finally 3.