2007 Business Analysis Measurement Modeling 
Occam's Razor
MARCH 12, 2012
All the way back in 2007, I was evangelizing the value of moving away from the "small data" world of clickstream data to the "bigger data" world of using multiple data sources to make smarter decisions on the web. Here's the "bigger web analytics data" picture from 2007… Multiplicity!
Occam's Razor
FEBRUARY 7, 2011
For help with identifying opportunities and how to do business analysis please see this post: The Beginner's Guide to Advanced Web Data Analysis. The best option is to hire a statistician with experience in data modeling and forecasting. No accountability = very little desire to measure. and finally 3.
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