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What is ITIL? Your guide to the IT Infrastructure Library

CIO Business Intelligence

ITIL’s systematic approach to IT service management (ITSM) can help businesses manage risk, strengthen customer relations, establish cost-effective practices, and build a stable IT environment that allows for growth, scale, and change. The five volumes remained, and ITIL 2007 and ITIL 2011 remained similar.

IT 96
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Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

This: You understand all the environmental variables currently in play, you carefully choose more than one group of "like type" subjects, you expose them to a different mix of media, measure differences in outcomes, prove / disprove your hypothesis (DO FACEBOOK NOW!!!), A lone intern is your email campaign people cost.

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Combine transactional, streaming, and third-party data on Amazon Redshift for financial services

AWS Big Data

The following are some of the key business use cases that highlight this need: Trade reporting – Since the global financial crisis of 2007–2008, regulators have increased their demands and scrutiny on regulatory reporting. The solution should be scalable, cost-efficient, and straightforward to adopt and operate.

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Why model calibration matters and how to achieve it

The Unofficial Google Data Science Blog

or may be used directly by not serving ads which don’t have expected revenue greater than their cost. The numerical value of the signal became decoupled from the event it was measuring even as the ordinal value remained unchanged. Practical Reason #2: Model Modularity In complex machine learning systems, models depend on each other.

Modeling 122
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To Balance or Not to Balance?

The Unofficial Google Data Science Blog

Other estimators, such as those based on matching and subclassification, may benefit from the balancing property, but the discussion of those estimators is postponed to a later post. 2007): Propose a finite collection $mathcal L={hat e_k:k=1,ldots,K}$ of estimation algorithms. This is often referred to as the positivity assumption.

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Global Multichannel Consumer Behaviour (Research/Purchase) Analysis

Occam's Razor

The cost of failure in the offline world is so high that even when the cost of failure is low (online), they don't want to take the smallest risk. Note: The IAB (Interactive Advertising Bureau) and Google both benefit in their own way from the use of digital platforms. " Summary: Just do it. You should be aware of it.

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Netflix Prize Summary: Scalable Collaborative Filtering with Jointly Derived Neighborhood Interpolation Weights

Edwin Chen

This is a summary of Bell and Koren’s 2007 Scalable Collaborative Filtering with Jointly Derived Neighborhood Interpolation Weights paper. Note that another benefit of our optimization-derived weights is that the weights of neighbors are no longer constrained to sum to 1.