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Towards optimal experimentation in online systems

The Unofficial Google Data Science Blog

the weight given to Likes in our video recommendation algorithm) while $Y$ is a vector of outcome measures such as different metrics of user experience (e.g., Crucially, it takes into account the uncertainty inherent in our experiments. Figure 2: Spreading measurements out makes estimates of model (slope of line) more accurate.

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Changing assignment weights with time-based confounders

The Unofficial Google Data Science Blog

One reason to do ramp-up is to mitigate the risk of never before seen arms. A ramp-up strategy may mitigate the risk of upsetting the site’s loyal users who perhaps have strong preferences for the current statistics that are shown. For example, imagine a fantasy football site is considering displaying advanced player statistics.

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The trinity of errors in applying confidence intervals: An exploration using Statsmodels

O'Reilly on Data

Because of this trifecta of errors, we need dynamic models that quantify the uncertainty inherent in our financial estimates and predictions. Practitioners in all social sciences, especially financial economics, use confidence intervals to quantify the uncertainty in their estimates and predictions.

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Estimating causal effects using geo experiments

The Unofficial Google Data Science Blog

It is important that we can measure the effect of these offline conversions as well. Panel studies make it possible to measure user behavior along with the exposure to ads and other online elements. Let's take a look at larger groups of individuals whose aggregate behavior we can measure. days or weeks).

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Misleading Statistics Examples – Discover The Potential For Misuse of Statistics & Data In The Digital Age

datapine

With the rise of advanced technology and globalized operations, statistical analyses grant businesses an insight into solving the extreme uncertainties of the market. These controlling measures are essential and should be part of any experiment or survey – unfortunately, that isn’t always the case. So, can statistics be manipulated?