Peter James Thomas

MARCH 9, 2020

The author, engaged in measuring maturity – © Jennifer Thomas Photography – view full photo. In the thirteen years that have passed since the beginning of 2007, I have helped ten organisations to develop commercially-focused Data Strategies [1].

Measurement 67

Measurement Strategy Data Strategy Modeling 67

Occam's Razor

MARCH 12, 2012

All the way back in 2007, I was evangelizing the value of moving away from the "small data" world of clickstream data to the "bigger data" world of using multiple data sources to make smarter decisions on the web. Here's the "bigger web analytics data" picture from 2007… Multiplicity!

Big Data 127

Big Data Data-driven Unstructured Data Marketing 127

The Unofficial Google Data Science Blog

JUNE 30, 2016

A naïve comparison of the exposed and unexposed groups would produce an overly optimistic measurement of the effect of the ad, since the exposed group has a higher baseline likelihood of purchasing a pickup truck. 2007): Propose a finite collection $mathcal L={hat e_k:k=1,ldots,K}$ of estimation algorithms.

Statistics 44

Statistics Optimization Modeling Experimentation 44

Occam's Razor

OCTOBER 15, 2012

My goal is to get them excited about creating an amazing digital acquisition strategy that delivers noteworthy experiences through their owned digital platforms, and which ultimately delivers bigger profits (usually offline, but online as well). But they are just scratching the surface of what's possible.

Advertising 136

Advertising Marketing Strategy Insurance 136

Cloudera

FEBRUARY 15, 2024

It’s hard to believe it’s been 15 years since the global financial crisis of 2007/2008. There will inevitably be another global financial crisis, but robust data capabilities allow institutions globally to better adapt to regulations, implement compliance strategies, and predict risk. It’s a future state worth investing in.

Insurance 82

Insurance Data Architecture Risk Management Risk 82

The Unofficial Google Data Science Blog

APRIL 23, 2024

the weight given to Likes in our video recommendation algorithm) while $Y$ is a vector of outcome measures such as different metrics of user experience (e.g., Taking measurements at parameter settings further from control parameter settings leads to a lower variance estimate of the slope of the line relating the metric to the parameter.

Experimentation 52

Experimentation Optimization Uncertainty Metrics 52

The Unofficial Google Data Science Blog

JULY 22, 2020

by ALEXANDER WAKIM Ramp-up and multi-armed bandits (MAB) are common strategies in online controlled experiments (OCE). These strategies involve changing assignment weights during an experiment. The first is a strategy called ramp-up and is advised by many experts in the field [1].

Experimentation 95

Experimentation Statistics Testing Strategy 95

Octopai

JUNE 16, 2021

The excessive financial risk-taking engaged in by banks on the eve of the 2007-2009 financial recession prompted new regulations to strengthen the supervision, regulation and risk management of banks. Objective, external, and standardized analyses are the best strategies to keep us out of hot water. . Operational risk (i.e.

Management 52

Management Risk Management Risk Visualization 52

Occam's Razor

FEBRUARY 7, 2011

Brian Krick: Best way to measure and communicate "available demand" from available channels (social, search, display) for forecast modeling. Additionally, it is exceptionally difficult to measure available demand because 1. Jon Whitehead: Why does the public service have such a massive aversion to measurement?

Analytics 94

Analytics Measurement Metrics Predictive Analytics 94

O'Reilly on Data

DECEMBER 9, 2019

The probability of an event should be measured empirically by repeating similar experiments ad nauseam —either in reality or hypothetically. Statisticians who believe that probability is a natural property of an event and is measured empirically as a long-run relative frequency are called frequentists.

Statistics 27

Statistics Uncertainty Risk Marketing 27

Cloudera

DECEMBER 11, 2017

And, while measuring the global progress on human rights is still a work in progress, assessments at the country level confirm what we see daily on the news. The strategies to reduce the space for civil society affect the entire scope of an organization’s operational and programmatic activities. Opening civic space, globally.

Strategy 40

Strategy Data-driven Reporting Data Processing 40