2007 Modeling Testing Uncertainty 
Occam's Razor
APRIL 8, 2013
Sometimes, we escape the clutches of this sub optimal existence and do pick good metrics or engage in simple A/B testing. Let's listen in as Alistair discusses the lean analytics model… The Lean Analytics Cycle is a simple, four-step process that shows you how to improve a part of your business. Testing out a new feature.
The Unofficial Google Data Science Blog
APRIL 23, 2024
Crucially, it takes into account the uncertainty inherent in our experiments. Experiments, Parameters and Models At Youtube, the relationships between system parameters and metrics often seem simple — straight-line models sometimes fit our data well. It is a big picture approach, worthy of your consideration.
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The Unofficial Google Data Science Blog
APRIL 19, 2021
by LEE RICHARDSON & TAYLOR POSPISIL Calibrated models make probabilistic predictions that match real world probabilities. To explain, let’s borrow a quote from Nate Silver’s The Signal and the Noise : One of the most important tests of a forecast — I would argue that it is the single most important one — is called calibration.
The Unofficial Google Data Science Blog
JULY 22, 2020
Another reason to use ramp-up is to test if a website's infrastructure can handle deploying a new arm to all of its users. The website wants to make sure they have the infrastructure to handle the feature while testing if engagement increases enough to justify the infrastructure. We offer two examples where this may be the case.
The Unofficial Google Data Science Blog
JULY 18, 2023
Editor's note : The relationship between reliability and validity are somewhat analogous to that between the notions of statistical uncertainty and representational uncertainty introduced in an earlier post. But for more complicated metrics like xRR, our preference is to bootstrap when measuring uncertainty.
The Unofficial Google Data Science Blog
MAY 31, 2016
Similarly, we could test the effectiveness of a search ad compared to showing only organic search results. Structure of a geo experiment A typical geo experiment consists of two distinct time periods: pretest and test. After the test period finishes, the campaigns in the treatment group are reset to their original configurations.
O'Reilly on Data
DECEMBER 9, 2019
Recall from my previous blog post that all financial models are at the mercy of the Trinity of Errors , namely: errors in model specifications, errors in model parameter estimates, and errors resulting from the failure of a model to adapt to structural changes in its environment. For example, if a stock has a beta of 1.4
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