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Towards optimal experimentation in online systems

The Unofficial Google Data Science Blog

If $Y$ at that point is (statistically and practically) significantly better than our current operating point, and that point is deemed acceptable, we update the system parameters to this better value. It is also a sound strategy when experimenting with several parameters at the same time. And sometimes even if it is not[1].)

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Scikit-Learn For Machine Learning Application Development In Python

Smart Data Collective

This library was developed in 2007 as part of a Google project. Averaging them is very simple, but we can get other statistics, such as: standard deviations and quartiles. This strategy provides statistical representations of all variables. One version is for training (train), and another for testing (test).

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Changing assignment weights with time-based confounders

The Unofficial Google Data Science Blog

by ALEXANDER WAKIM Ramp-up and multi-armed bandits (MAB) are common strategies in online controlled experiments (OCE). These strategies involve changing assignment weights during an experiment. The first is a strategy called ramp-up and is advised by many experts in the field [1].

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To Balance or Not to Balance?

The Unofficial Google Data Science Blog

A naïve way to solve this problem would be to compare the proportion of buyers between the exposed and unexposed groups, using a simple test for equality of means. Identification We now discuss formally the statistical problem of causal inference. We start by describing the problem using standard statistical notation.

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Knowledge

Occam's Razor

Barriers To An Effective Web Measurement Strategy [+ Solutions!]. The Awesome Power of Visualization 2 -> Death and Taxes 2007. Five Reasons And Awesome Testing Ideas. Lab Usability Testing: What, Why, How Much. Build A Great Web Experimentation & Testing Program. Experimentation and Testing: A Primer.

KPI 124
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Measuring Incrementality: Controlled Experiments to the Rescue!

Occam's Razor

You need people with deep skills in Scientific Method , Design of Experiments , and Statistical Analysis. The company truly has a portfolio strategy when it comes to marketing. Then they isolated regions of the country (by city, zip, state, dma pick your fave) into test and control regions. ask for a raise. It is that simple.

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The trinity of errors in applying confidence intervals: An exploration using Statsmodels

O'Reilly on Data

We develop an ordinary least squares (OLS) linear regression model of equity returns using Statsmodels, a Python statistical package, to illustrate these three error types. We use the diagnostic test results of our regression model to support the reasons why CIs should not be used in financial data analyses. and an error term ??