2008, KPI, Measurement and ROI - Data Leaders Brief

Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." It is criminal not to measure your direct response campaigns online. I also believe that a massively under appreciated opportunity exists to truly measure impact of branding campaigns online.

Measurement

Measurement Metrics Analytics Marketing

Understanding The Value Of Column Charts With Examples & Templates

datapine

MARCH 21, 2023

In the first image, the Y axis starts at 3.140% and finishes at 3.154% making it seem like the interest rate from 2008 to 2012 has grown exponentially. Procurement Last but not least, the procurement ROI is another KPI that can highly benefit from a column chart. Let’s start with finances.

Visualization

Visualization Sales KPI Dashboards

Data Leaders Brief

Brand Measurement: Analytics & Metrics for Branding Campaigns

Understanding The Value Of Column Charts With Examples & Templates

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