Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." It is criminal not to measure your direct response campaigns online. I also believe that a massively under appreciated opportunity exists to truly measure impact of branding campaigns online.

Measurement 128

Measurement Metrics Analytics Marketing 128

John Wheeler

NOVEMBER 25, 2020

Provide a full view of business operations by delivering forward-looking measures of related risk to help customers successfully navigate the COVID-19 recovery. Unlike the 2008-2009 Great Recession that was financially-centered in its origin and resolution, the COVID-19 crisis is operationally-centered.

Marketing 110

Marketing Risk Management Risk Digital Transformation 110

datapine

MARCH 21, 2023

In the first image, the Y axis starts at 3.140% and finishes at 3.154% making it seem like the interest rate from 2008 to 2012 has grown exponentially. Procurement Last but not least, the procurement ROI is another KPI that can highly benefit from a column chart. Let’s start with finances.

Visualization 174

Visualization Sales KPI Dashboards 174

Domino Data Lab

AUGUST 8, 2019

Their approach is to bombard “organoid” mini brains living in vats with potential cancer meds, to measure the meds’ relative effects. provides ways to kill 2-3 birds with one stone: better recommendations for people leveraging that data, along with better data governance, along with better ROI on research funding. No big deal.”.

Data Science 71

Data Science Machine Learning Data Governance Statistics 71