Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." It is criminal not to measure your direct response campaigns online. I also believe that a massively under appreciated opportunity exists to truly measure impact of branding campaigns online.

Measurement 128

Measurement Metrics Analytics Marketing 128

The Unofficial Google Data Science Blog

APRIL 17, 2017

First, the system may not be understood, and even if it was understood it may be extremely difficult to measure the relationships that are assumed to govern its behavior. Such a model risks conflating important aspects, notably the growth trend, with other less critical aspects.

Forecasting 83

Forecasting Modeling Statistics Uncertainty 83

O'Reilly on Data

JULY 15, 2019

After the 2008 financial crisis, the Federal Reserve issued a new set of guidelines governing models— SR 11-7 : Guidance on Model Risk Management. Note that the emphasis of SR 11-7 is on risk management.). Sources of model risk. Machine learning developers are beginning to look at an even broader set of risk factors.

Machine Learning 38

Machine Learning Management Enterprise Risk Management 38

O'Reilly on Data

MAY 27, 2020

Using the new scores, Apgar and her colleagues proved that many infants who initially seemed lifeless could be revived, with success or failure in each case measured by the difference between an Apgar score at one minute after birth, and a second score taken at five minutes. Mass produced and farm-to-table.

Risk 355

Risk Testing Reporting Measurement 355

Domino Data Lab

AUGUST 8, 2019

Their approach is to bombard “organoid” mini brains living in vats with potential cancer meds, to measure the meds’ relative effects. 2008 – Financial crisis : scientists flee Wall St. The probabilistic nature changes the risks and process required. 2018 – Global reckoning about data governance, aka “Oops!

Data Science 71

Data Science Machine Learning Data Governance Statistics 71