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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." It is criminal not to measure your direct response campaigns online. I also believe that a massively under appreciated opportunity exists to truly measure impact of branding campaigns online.

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How to Gain Greater Confidence in your Climate Risk Models

Cloudera

What are the key climate risk measurements and impacts? Stress testing was heavily scrutinized in the post 2008 financial crisis. When it comes to measuring climate risk, generating scenarios will be a critical tactic for financial institutions and asset managers. in partnership with Deloitte, to accurately measure climate risk.

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Driving 15 years of IT transformation in 5

CIO Business Intelligence

In addition to rationalizing applications and other tactics you would expect, Lovelady knew establishing influence across McWane would be essential for the IT makeover to succeed, and that in turn would require over-communicating, driving accountability, measuring success, and rewarding high performance. The Birmingham, Ala.-based

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Smarten Augmented Analytics Receives CERT-IN Certification for Its Products and Services!

Smarten

It was initiated in 2004 by the Department of Information Technology for implementing the provisions of the 2008 Information Technology Amendment Act. CERT-IN also issues advisories, guidelines and white papers for security practices.

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Business Intelligence and the COVID-19 Pandemic

Paul Blogs on BI

We are really missing data and so the metrics are incomplete and, as such, we should ask ourselves the question: “Are we measuring the right things?”. I urge us all to take a step and analyze our data not in a reactionary mode but to consider what we are measuring and if we have all the data we need to measure it.

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Diversity and inclusion: 7 best practices for changing your culture

CIO Business Intelligence

Set measurable goals and then measure them “One of the most important aspects of creating inclusive organizations is about measurement,” says McCalla. You can’t really know how well you are doing at building the inclusive environment you want if you don’t set goals and measure your progress against them.

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Make Every Sprint Count with DevOps Analytics

Sisense

DevOps first came about in 2007-2008 to fix problems in the software industry and bring with it continuous improvement and greater efficiencies. If the main goal is to bring about efficiencies, shouldn’t there be some measurement available to make sure the target is being met? This is the ultimate measurement. The Process.