datapine

JANUARY 31, 2022

Using business intelligence and analytics effectively is the crucial difference between companies that succeed and companies that fail in the modern environment. Experience the power of Business Intelligence with our 14-days free trial! Why Is Business Intelligence So Important?

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214

Jen Stirrup

APRIL 2, 2019

Research evidence has shown that consumers interact with advertising in complex ways, especially since we have such short attention spans (Weilbacher, 2003). After all, the Internet can break a business very quickly! Data can help us to understand the research to explore and elicit reasons for avoidance of brands (Lee et al.,

Marketing 60

Marketing Advertising Data-driven Strategy 60

Peter James Thomas

AUGUST 12, 2018

As Neil puts it in his article: […] technology is never a solution to social problems, and interactions between human beings are inherently social. Especially for all Business Analytics professionals out there (2009). [7]. See in particular my trilogy: Using historical data to justify BI investments – Part I (2011).

Metrics 49

Metrics Statistics Data Quality Measurement 49