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Misleading Statistics Examples – Discover The Potential For Misuse of Statistics & Data In The Digital Age

datapine

With the rise of advanced technology and globalized operations, statistical analyses grant businesses an insight into solving the extreme uncertainties of the market. Statistical studies can also assist in the marketing of goods or services, and in understanding each target market’s unique value drivers.

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Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting

Occam's Razor

I'm a lot less excited when I think about the imagination that we've brought to bear on mobile platforms and business/marketing. They are slow to grasp new opportunities to rethink customer relationships, to revolutionize products and services, marketing, advertising, acquisition, and to deliver delight and make people happy.

Marketing 144
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ML internals: Synthetic Minority Oversampling (SMOTE) Technique

Domino Data Lab

Insufficient training data in the minority class — In domains where data collection is expensive, a dataset containing 10,000 examples is typically considered to be fairly large. The unreasonable effectiveness of data. Data mining for direct marketing: Problems and solutions. link] Fisher, R.