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Excellent Analytics Tips #20: Measuring Digital "Brand Strength"

Occam's Razor

Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. I believe it is one of the best possible ways to measure what humanity is thinking, and telling us via the queries they run on Google.

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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." It is criminal not to measure your direct response campaigns online. I also believe that a massively under appreciated opportunity exists to truly measure impact of branding campaigns online.

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Diversity and inclusion: 7 best practices for changing your culture

CIO Business Intelligence

Set measurable goals and then measure them “One of the most important aspects of creating inclusive organizations is about measurement,” says McCalla. You can’t really know how well you are doing at building the inclusive environment you want if you don’t set goals and measure your progress against them.

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The Very Group adopts a data catalog to better organize and leverage its online retail capabilities

CIO Business Intelligence

It launched its first online-only brand, Very, in 2009 and finally abandoned its printed catalogs to go all-in online in 2015. It’ being everything from how they collect and measure data, to how they understand it and their own glossary. In those situations, he says, you need to tell yourself: “Get back to your strategy.

IT 87
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How Data Lineage Improves Data Compliance

Octopai

Banks didn’t accurately assess their credit and operational risk and hold enough capital reserves, leading to the Great Recession of 2008-2009. The banking system’s inability to deal with the Great Recession of 2008-2009 led to the passage of regulations designed to make banks more responsible in preparing for financial risk.

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14 essential book recommendations by and for IT leaders

CIO Business Intelligence

Why not pick up a book that will inspire you to be a more effective leader, help you spot challenges and pitfalls in your IT strategies and processes, or prepare for the future of information technology? This title breaks teaches you to measure, predict, and build trust. “We Looking for your next read?

IT 120
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Big Data Paves The Way For Fantastic New Social Listening Tools

Smart Data Collective

Having a social media strategy also allows you to put yourself level ground with your competitors. Social listening involves paying close attention to public feedback, and having a strategy in place for addressing the needs of your customers in the open.”. Customers are freely handing over data to brands to improve their experience.