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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI.

Metrics 156
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Big Data Paves The Way For Fantastic New Social Listening Tools

Smart Data Collective

Social media monitoring involves collecting data and is quantifiable. For example, it hones in on metrics in social media like retweets, engagement rates, mention, and story completions. It takes into consideration things that have already happened, and is useful for making changes to your campaigns in the future.

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ML internals: Synthetic Minority Oversampling (SMOTE) Technique

Domino Data Lab

Further, imbalanced data exacerbates problems arising from the curse of dimensionality often found in such biological data. Insufficient training data in the minority class — In domains where data collection is expensive, a dataset containing 10,000 examples is typically considered to be fairly large.

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The Definitive Guide To (8) Competitive Intelligence Data Sources!

Occam's Razor

These toolbars also collect limited information about the browsing behavior of the customers who use them, including the pages visited, the search terms used, perhaps even time spent on each page, and so forth. Typically, data collected is anonymous and not personally identifiable information (PII). 6: Self-reported Data.

Metrics 123
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Themes and Conferences per Pacoid, Episode 9

Domino Data Lab

The lens of reductionism and an overemphasis on engineering becomes an Achilles heel for data science work. Instead, consider a “full stack” tracing from the point of data collection all the way out through inference. data collection”) show the “process” steps that a team performs, while the boxes (e.g.,

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Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting

Occam's Razor

2009 was the year of mobile. If your company has a non-stinky mobile website and mobile app then congratulations: you have successfully solved the problem of 2009! Mobile application analytics solutions provide a very robust set of data about your apps. And travel is by no means unique; try any of your normal brands.

Marketing 144
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Explaining black-box models using attribute importance, PDPs, and LIME

Domino Data Lab

Because of its architecture, intrinsically explainable ANNs can be optimised not just on its prediction performance, but also on its explainability metric. PDPs for the bicycle count prediction model (Molnar, 2009). Courville, Pascal Vincent, Visualizing Higher-Layer Features of a Deep Network, 2009. Ribeiro, M. Guestrin, C.,

Modeling 139