2009 Interactive Measurement Scorecard 
Peter James Thomas
AUGUST 12, 2018
This piece was prompted by both Olaf’s question and a recent article by my friend Neil Raden on his Silicon Angle blog, Performance management: Can you really manage what you measure? It is hard to account for such tweaking in measurement systems. Some relate to inherent issues with what is being measured.
Occam's Razor
AUGUST 9, 2016
This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Here's the official definition: A value close to 0 indicates that this channel functioned primarily as the final conversion interaction. You'll see text called Select Model next to Last Interaction. Priceless.
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