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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI.

Metrics 156
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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

Remember: Engagement is not a metric, its an excuse. ]. Ideally you'll measure the number prior to your branding campaign, say Feb 2009, and then you'll measure it again during your campaign, March 2009. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. 7 Best Practices ].

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The Importance Of Financial Reporting And Analysis: Your Essential Guide

datapine

Utilizing financial data with the help of online data analysis tools allows you to not only share vital information both internally and externally but also leverage metrics or insights to make significant improvements to the very area that allows your business to flow. firm Kraft, in 2009, it reported IFRS-based profits of $690 million.

Reporting 248
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Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers

Occam's Razor

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Your KPI questions per attendee was off the chart!" Back to our story.

Metrics 90