Occam's Razor

APRIL 8, 2013

We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI. It's the target for your KPI. Online, offline or nonline. Yet this structure rarely exists in companies.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Occam's Razor

SEPTEMBER 29, 2009

Ideally you'll measure the number prior to your branding campaign, say Feb 2009, and then you'll measure it again during your campaign, March 2009. The data in the above report shows how frequently during a time period do the website's visitors visit the website. I am using Compete for the above report.

Measurement 128

Measurement Metrics Analytics Marketing 128

Domino Data Lab

JULY 9, 2019

When he retired in 2009 he had some time on his hands. When I showed up I was reporting to the head of BI who reported to CTO who reported to CIO who reported to EVP of digital products who reported to CEO. At this point data is a function that reports directly to CEO. Please help us make sense of it.”

Data Science 112

Data Science Machine Learning Advertising Modeling 112