2009 Measurement Metrics Scorecard 
Peter James Thomas
AUGUST 12, 2018
This piece was prompted by both Olaf’s question and a recent article by my friend Neil Raden on his Silicon Angle blog, Performance management: Can you really manage what you measure? It is hard to account for such tweaking in measurement systems. Pertinence and fidelity of metrics developed from Data.
Occam's Razor
AUGUST 9, 2016
This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other.
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