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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." It is criminal not to measure your direct response campaigns online. I also believe that a massively under appreciated opportunity exists to truly measure impact of branding campaigns online.

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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI.

Metrics 156
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Excellent Analytics Tips #20: Measuring Digital "Brand Strength"

Occam's Razor

Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. I love using this tool to measure " unaided brand recall." Amazon is an interesting example.

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The Importance Of Financial Reporting And Analysis: Your Essential Guide

datapine

Utilizing financial data with the help of online data analysis tools allows you to not only share vital information both internally and externally but also leverage metrics or insights to make significant improvements to the very area that allows your business to flow. firm Kraft, in 2009, it reported IFRS-based profits of $690 million.

Reporting 248
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Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers

Occam's Razor

How do you measure success of a online webinar? End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. How do you measure SEO performance on a page level? Every measurement question should start by taking one step back and thinking of goals. " In April 2009!!

Metrics 90
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Big Data Paves The Way For Fantastic New Social Listening Tools

Smart Data Collective

For example, it hones in on metrics in social media like retweets, engagement rates, mention, and story completions. For example, the company Tweetdeck was ahead of their game when they recognized the need for businesses to engage with their customers back in 2009. Social media monitoring involves collecting data and is quantifiable.

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Understanding Simpson’s Paradox to Avoid Faulty Conclusions

Sisense

One of the simplest ways to start exploring your data is to aggregate the metrics you are interested in by their relevant dimensions. They measured both the blood pressure of the participants and if they had a heart attack or not. In 2009, researchers suggested that Simpson’s paradox may occur more often than commonly thought.

Testing 104