Brand Measurement: Analytics & Metrics for Branding Campaigns
Occam's Razor
SEPTEMBER 29, 2009
Remember: Engagement is not a metric, its an excuse. ]. Ideally you'll measure the number prior to your branding campaign, say Feb 2009, and then you'll measure it again during your campaign, March 2009. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. 7 Best Practices ].
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