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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI.

Metrics 156
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Brand Measurement: Analytics & Metrics for Branding Campaigns

Occam's Razor

Remember: Engagement is not a metric, its an excuse. ]. Ideally you'll measure the number prior to your branding campaign, say Feb 2009, and then you'll measure it again during your campaign, March 2009. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. 7 Best Practices ].

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Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers

Occam's Razor

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Dos: You want that traffic to come on the optimal set of keywords (why simply bounce traffic?). The basic techniques you use to do search engine optimization between b2b and b2c do not change all that much.

Metrics 90
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Excellent Analytics Tips #20: Measuring Digital "Brand Strength"

Occam's Razor

Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. There are many different tools, both online and offline, that measure the elusive metric called brand strength. They are full of specific insights you can use to optimize your online search campaigns. Amazon is an interesting example.

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Is Your Brand Magnificent At Digital Marketing? A Diagnostic Framework.

Occam's Razor

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. So what do you have?

Marketing 147
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Emerging Trends: 4 IRM Market Insights to Aid COVID-19 Business Recovery

John Wheeler

Offer capabilities to analyze business impacts at all levels of the organization by linking both strategic and tactical risk metrics. Unlike the 2008-2009 Great Recession that was financially-centered in its origin and resolution, the COVID-19 crisis is operationally-centered. The current crisis is operationally-centered.

Marketing 110
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Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other.

Analytics 109