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The Business Intelligence Market – What’s Old is New

In(tegrate) the Clouds

As the data visualization, big data, Hadoop, Spark and self-service hype gives way to IoT, AI and Machine Learning, I dug up an old parody post on the business intelligence market circa 2007-2009 when cloud analytics was just a disruptive idea. Balanced scorecards, GIS, analytic apps, extranets. Data warehouse, what the hell!

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Fact-based Decision-making

Peter James Thomas

A clear parallel would be credit risk in Retail Banking, but something as simple as an estimate of potentially delinquent debtors is an inherently statistical figure (albeit one that may not depend on the output of a statistical model). A model may for example spit out a figure like £12.4 The model is not saying that £12.4

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Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Gain Attribution Modeling Savvy. You can also search for other stuff, like custom reports or attribution models. Gain Attribution Modeling Savvy. You'll find the report here: Conversions > Attribution > Model Comparison.

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