BizAcuity

APRIL 25, 2022

From 2009 to 2019, in a span of 10 years, the United States tripled its gross gaming revenue from $34.3 The casino operators are expected to face known challenges of rising competition, decreasing ROI, and a high churn rate. ROI is sacrosanct for a casino business. No ROI, no investment. Floor Optimization.

Marketing 52

Marketing Strategy ROI Digital Transformation 52

bridgei2i

APRIL 16, 2021

He has over a decade of experience in the field of AI, which he started with his paper on machine learning in 2009. Actually, cost computations might make them unviable and diminish ROI. Having digital transformation, optimized workflows, and AI solutions in place allow for rapid adoption of these emerging trends.

Deep Learning 98

Deep Learning Machine Learning Digital Transformation Software 98

Occam's Razor

SEPTEMBER 29, 2009

Ideally you'll measure the number prior to your branding campaign, say Feb 2009, and then you'll measure it again during your campaign, March 2009. You can accomplish these goals: ~ Get an optimal understanding of what kind of people you ended up attracting to your website (look at primary purpose & distribution).

Measurement 128

Measurement Metrics Analytics Marketing 128

Occam's Razor

DECEMBER 3, 2012

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. So what do you have?

Marketing 147

Marketing Advertising Strategy Optimization 147

John Wheeler

NOVEMBER 25, 2020

Unlike the 2008-2009 Great Recession that was financially-centered in its origin and resolution, the COVID-19 crisis is operationally-centered. It will remain as a new way of conducting business in a cost-optimized, more efficient environment. The current crisis is operationally-centered. This shift will not fade as we recover.

Marketing 110

Marketing Risk Management Risk Digital Transformation 110

Domino Data Lab

MAY 8, 2019

So much work in machine learning – either on the academic side which is focused on publishing papers or the industry side which is focused on ROI – tends to emphasize: How much predictive power (precision, recall) does the model have? You can define models using a straightforward logical syntax and solve them with fast convex optimization.

Machine Learning 105

Machine Learning Data Science Modeling Visualization 105

datapine

JANUARY 31, 2022

For example, in regards to marketing, traditional advertising methods of spending large amounts of money on TV, radio, and print ads without measuring ROI aren’t working like they used to. This company was originally founded in 2009 as a black car-hailing service in San Francisco. Let’s see it with a real-world example.

Business Intelligence 214

Business Intelligence Analytics Cost-Benefit ROI 214