O'Reilly on Data

APRIL 23, 2024

But this kind of virtuous rising tide rent, which benefits everyone, doesn’t last. Back in 1971, in a talk called “ Designing Organizations for an Information-rich World ,” political scientist Herbert Simon noted that the cost of information is not just money spent to acquire it but the time it takes to consume it. “In

Advertising 270

Advertising Cost-Benefit Marketing Risk 270

CIO Business Intelligence

FEBRUARY 26, 2024

This article was co-written by Chris Davis, Partner, Metis Strategy , and Kelley Dougherty, Associate, Metis Strategy To succeed as a large, global company, there is no choice but to harness the power of technology talent around the world. Fast forward to today.

Cost-Benefit 98

Cost-Benefit Measurement Modeling Strategy 98

O'Reilly on Data

SEPTEMBER 19, 2023

” Each step has been a twist on “what if we could write code to interact with a tamper-resistant ledger in real-time?” Hadoop’s value—being able to crunch large datasets—often paled in comparison to its costs. ” There’s as much Keras, TensorFlow, and Torch today as there was Hadoop back in 2010-2012.

Machine Learning 247

Machine Learning Testing Modeling Cost-Benefit 247

Occam's Razor

SEPTEMBER 15, 2014

Nothing I can tell you about the importance of having an incredible mobile strategy will surprise you. In blue is how much time we spent in 2010 and in blue the time spent in 2014. was the dramatic shift between 2010 to 2014 to mobile content consumption. Create a distinct mobile website and mobile app measurement strategies.

Metrics 141

Metrics Reporting Analytics Marketing 141

Occam's Razor

JUNE 11, 2014

Because you want to move your digital strategy beyond just sucking less, you can rock so much more to achieve the combination of being unique, creating delight in your customers and improving your bottom-line (profit). Here are the seven winning strategies… 1. What if the first interaction with your brand is digital?

Marketing 150

Marketing Strategy Sales IT 150

The Unofficial Google Data Science Blog

MARCH 31, 2016

In the context of prediction problems, another benefit is that the models produce an estimate of the uncertainty in their predictions: the predictive posterior distribution. Column "a" is an advertiser id, "b" is a web site, and "c" is the 'interaction' of columns "a" and "b". $y$ y$ feature (a) feature (b) feature (c) $sigma^2$ 1.2

Modeling 40

Modeling Statistics Advertising Testing 40

Alation

APRIL 12, 2022

Between 2010 and 2018 the number of CDOs present in Fortune 1500 companies increased nearly 8-fold. Today, the modern CDO drives the data strategy for the entire organization. The CDO’s Role in Driving a Data Strategy. A comprehensive data strategy must balance two core impulses: making data useful and keeping it safe.

Data Quality 52

Data Quality Data Governance Metrics Data Strategy 52