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Humans and AI: AI, Marketing, and Behavioral Economics

DataRobot

The Behavioural Insights Team, also known unofficially as the “Nudge Unit,” was founded by the UK government in 2010 to use behavioral science to make public policies and services more effective. The Behavioural Insights Team ran an experiment, testing four variations to the language used in reminder letters on a trial group.

Marketing 105
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Why Data Driven Decision Making is Your Path To Business Success

datapine

From these developments, data science was born (or at least, it evolved in a huge way) – a discipline where hacking skills and statistics meet niche expertise. Quantitative data analysis focuses on numbers and statistics. Qualitative data analysis is based on observation rather than measurement. The proof is in the numbers.

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Where Programming, Ops, AI, and the Cloud are Headed in 2021

O'Reilly on Data

We’ve explored usage across all publishing partners and learning modes, from live training courses and online events to interactive functionality provided by Katacoda and Jupyter notebooks. It’s particularly difficult if testing includes issues like fairness and bias. AI, Machine Learning, and Data.

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Using random effects models in prediction problems

The Unofficial Google Data Science Blog

We often use statistical models to summarize the variation in our data, and random effects models are well suited for this — they are a form of ANOVA after all. Column "a" is an advertiser id, "b" is a web site, and "c" is the 'interaction' of columns "a" and "b". $y$ y$ feature (a) feature (b) feature (c) $sigma^2$ 1.2 1 1 1 1.10

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10 Fundamental Web Analytics Truths: Embrace 'Em & Win Big

Occam's Razor

Part of it is fueled by a vocal minority genuinely upset that 10 years on we are still not a statistically powered bunch doing complicated analysis that is shifting paradigms. Usually at least a test. Meanwhile see if you can convince your HiPPO to run a small test while you look for a case study (and a job). ].

Analytics 118