Humans and AI: AI, Marketing, and Behavioral Economics
DataRobot
JULY 6, 2021
The Behavioural Insights Team, also known unofficially as the “Nudge Unit,” was founded by the UK government in 2010 to use behavioral science to make public policies and services more effective. The Behavioural Insights Team ran an experiment, testing four variations to the language used in reminder letters on a trial group.
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