Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch.

Metrics 90

Metrics B2B Analytics Measurement 90

datapine

APRIL 15, 2020

When encouraging these BI best practices what we are really doing is advocating for agile business intelligence and analytics. In our opinion, both terms, agile BI and agile analytics, are interchangeable and mean the same. What Is Agile Analytics And BI? Agile Business Intelligence & Analytics Methodology.

Business Intelligence 276

Business Intelligence Analytics Testing Dashboards 276

Occam's Razor

APRIL 25, 2011

Now switching to something a bit more near and dear to my heart, analytics "crimes against humanity" 8. " I'd postulated this rule in 2005, it is even more true in 2011. Web Analytics, 4Q, KissInsights, Insights for Search, AdPlanner, and all the other glorious free tools. The 10/90 rule. People matter.

Marketing 126

Marketing Measurement Metrics Testing 126

The Unofficial Google Data Science Blog

JULY 18, 2023

It then goes on to show how a new framework called cross-replication reliability (xRR) implements these concepts and how several different analytical techniques implement this framework. We will follow the example of Janson and Olsson , and start from this generalized definition of the metric, which they call iota.

Measurement 52

Measurement Metrics Uncertainty Slice and Dice 52