Remove 2011 Remove Data Collection Remove Marketing Remove Metrics
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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI.

Metrics 156
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Is Google BigQuery The Future Of Big Data Analytics?

Smart Data Collective

If your company revolves around the manufacturing of goods or services, for example, big data can aid you in the development of your products. This can be done through the analysis of previous product success as well as the data collected from test markets and/or social groups that may dictate what commercial offerings are best received.

Big Data 132
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Unlock The Power of Your Data With These 19 Big Data & Data Analytics Books

datapine

Whether you are a complete novice or a seasoned BI professional, you will find here some books on data analytics that will help you cultivate your understanding of this essential field. Before we delve deeper into the best books for data analytics, here are three big data insights to put their relevance and importance into perspective.

Big Data 263
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Big Data Paves The Way For Fantastic New Social Listening Tools

Smart Data Collective

The Complex Role Between Big Data and Social Listening Tools. Social media is a critical piece of the marketing puzzle for every brand today, regardless of the industry you’re in. Social media monitoring involves collecting data and is quantifiable. Social listening tools are a prime example of this application.

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The Definitive Guide To (8) Competitive Intelligence Data Sources!

Occam's Razor

Feel better? : ) When should you start doing paid search advertising for tours to Italy for 2011? These toolbars also collect limited information about the browsing behavior of the customers who use them, including the pages visited, the search terms used, perhaps even time spent on each page, and so forth. 6: Self-reported Data.

Metrics 123
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Themes and Conferences per Pacoid, Episode 7

Domino Data Lab

After a data science conference, our marketing group wanted to follow-up by surveying 300 attendees from industry. Then, when we received 11,400 responses, the next step became obvious to a duo of data scientists on the receiving end of that data collection. What metrics are used to evaluate success?