CIO Business Intelligence

MARCH 1, 2023

Our focus is to grow that business, both in terms of gaining market share, as well as expanding our profits and margins. Ever since we started the company back in 2011, when I was CIO, we’ve been using data to improve our operations. Our executive chairman, Brad Jacobs, hired me back when he founded the company in 2011.

ROI 52

ROI Machine Learning Sales Technology 52

Cloudera

SEPTEMBER 20, 2022

For laborers, this may be threatening to their job security as the market may only sustain a certain level of production. Conscientious creators of AI systems for producing art should try to predict and assess the actual impact of their systems on relevant labor markets in order to avoid or mitigate harmful outcomes. 7 IEEE Spectrum.

Deep Learning 85

Deep Learning Cost-Benefit Risk Data-driven 85

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. There are too many better choices in the market. Now go plan for 2011.

Metrics 90

Metrics B2B Analytics Measurement 90

Smart Data Collective

MAY 20, 2021

It is important to be aware of the different online data analytics metrics and tools used to track people online, since they shape the direction of big data technology. Such a browser (or any other one with the same purpose) will benefit e-commerce, betting, marketing, and other areas. Turn on incognito mode in your browser.

Advertising 86

Advertising Analytics Big Data Insurance 86

Smart Data Collective

APRIL 5, 2019

Social media is a critical piece of the marketing puzzle for every brand today, regardless of the industry you’re in. For example, it hones in on metrics in social media like retweets, engagement rates, mention, and story completions. million in Series B in 2010, and was quickly acquired by Twitter for $40 million in 2011.

Big Data 79

Big Data Interactive Data-driven Metrics 79

Occam's Razor

MAY 14, 2012

But there is an additional valuable, and sexy, focus of our marketing we don't give enough analytical love: Branding! there is such little accountability to brand marketing and 2. Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. You have to hand it to the Marketing folks at Amazon.

Measurement 128

Measurement Analytics Advertising Marketing 128

Occam's Razor

JUNE 4, 2012

These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. Never create a custom report without Acquisition, Behavior, Outcome metrics. In this post I want to share with you three insightful custom reports for effective paid search (PPC) analysis.

Reporting 127

Reporting Analytics Metrics Advertising 127

Occam's Razor

OCTOBER 21, 2013

In late 2011, Google announced an effort to make search behavior more secure. This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. And of course our Acquisition, Behavior, Outcome metrics. Logged-in users were switched to using httpS from http. See Page Value there? I would humbly suggest not.

Optimization 154

Optimization Reporting Experimentation Metrics 154

Sisense

JULY 1, 2021

In a world of rapid technological change, digital tools for marketers are having a moment. Marketing technology tools (also referred to as MarTech tools) have multiplied from about 150 in 2011 to around 8,000 today, a 5,233% increase that sends a clear message: Marketers are embracing digital assistance and data/analytics.

Marketing 52

Marketing Experimentation Marketing Analytics ROI 52

Occam's Razor

JUNE 28, 2011

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.

Metrics 126

Metrics Measurement Key Performance Indicator Reporting 126

Peter James Thomas

AUGUST 12, 2018

Pertinence and fidelity of metrics developed from Data. Metrics are seldom reliant on just one data element, but are often rather combinations. There are often compromises to be made in defining metrics. Again see Using BI to drive improvements in data quality for further details. Some of these are based on the data available.

Metrics 49

Metrics Statistics Data Quality Measurement 49

datapine

APRIL 15, 2020

In essence, these processes are divided into smaller sections but have the same goal: to help companies, small businesses and large enterprises alike, adapt quickly to business goals and ever-changing market circumstances. The term “agile” was originally conceived in 2011 as a software development methodology.

Business Intelligence 276

Business Intelligence Analytics Testing Dashboards 276

datapine

AUGUST 29, 2022

And with that understanding, you’ll be able to tap into the potential of data analysis to create strategic advantages, exploit your metrics to shape them into stunning business dashboards , and identify new opportunities or at least participate in the process. Product/market fit is THE most important factor to get right.

Big Data 263

Big Data Data Analytics Analytics Data mining 263

The Unofficial Google Data Science Blog

MAY 31, 2016

Such regions are often referred to as Generalized Market Areas (GMAs) or simply geos. This means it is possible to specify exactly in which geos an ad campaign will be served – and to observe the ad spend and the response metric at the geo level. What we don't know is whether it also causes an incremental effect in the response metric.

Advertising 42

Advertising Testing Sales Statistics 42

Occam's Razor

FEBRUARY 22, 2010

Feel better? : ) When should you start doing paid search advertising for tours to Italy for 2011? In all three cases, you can compare your performance to specific vertical markets (for example, retail, apparel, software, and so on), which is much more meaningful. Check the definitions of various metrics. In May 2010 (!).

Metrics 123

Metrics Advertising Reporting Software 123

Domino Data Lab

MARCH 3, 2019

After a data science conference, our marketing group wanted to follow-up by surveying 300 attendees from industry. What metrics are used to evaluate success? Check the end of this article for key guidance synthesized from the practices of the leaders in the field. Surveying ABC adoption in enterprise. Who builds their models?

Data Science 49

Data Science Deep Learning Machine Learning Modeling 49

Smart Data Collective

JUNE 6, 2021

This can be done through the analysis of previous product success as well as the data collected from test markets and/or social groups that may dictate what commercial offerings are best received. If your company revolves around the manufacturing of goods or services, for example, big data can aid you in the development of your products.

Big Data 133

Big Data Data Analytics Analytics Cost-Benefit 133

Occam's Razor

NOVEMBER 2, 2015

if yes, what should your content (and marketing) strategy be. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. I believe the best way to measure success is to measure the above four metrics (actual interaction/action/outcome).

B2B 167

B2B Metrics Testing Recreation/Entertainment 167