Occam's Razor

APRIL 8, 2013

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

The Unofficial Google Data Science Blog

OCTOBER 7, 2015

A/B testing is used widely in information technology companies to guide product development and improvements. For questions as disparate as website design and UI, prediction algorithms, or user flows within apps, live traffic tests help developers understand what works well for users and the business, and what doesn’t.

Modeling 61

Modeling Experimentation Knowledge Discovery Testing 61

Occam's Razor

OCTOBER 21, 2013

In late 2011, Google announced an effort to make search behavior more secure. This is a simple custom report I use to look at the aggregated view: As the report above demonstrates, you can still report on your other metrics, like Unique Visitors, Bounce Rates, Per Visit Value and many others, at an aggregated level.

Optimization 154

Optimization Reporting Experimentation Metrics 154

The Unofficial Google Data Science Blog

MAY 31, 2016

Similarly, we could test the effectiveness of a search ad compared to showing only organic search results. A geo experiment is an experiment where the experimental units are defined by geographic regions. In other words, iROAS is the slope of a curve of the response metric plotted against the underlying advertising spend.

Advertising 42

Advertising Testing Sales Statistics 42

Domino Data Lab

AUGUST 22, 2019

Note: A test set of 19,500 such analogies was developed by Tomas Mikolov and his colleagues in their 2013 word2vec paper. This test set is available at download.tensorflow.org/data/questions-words.txt.]. Relative to extrinsic evaluations, intrinsic tests are quick. Note that the final test word in Table 11.2—ma’am—is

Deep Learning 111

Deep Learning Modeling Metrics Testing 111

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

With more features come more potential post hoc hypotheses about what is driving metrics of interest, and more opportunity for exploratory analysis. Yet when we use these tools to explore data and look for anomalies or interesting features, we are implicitly formulating and testing hypotheses after we have observed the outcomes.

Experimentation 61

Experimentation Testing Statistics Metrics 61

Occam's Razor

NOVEMBER 2, 2015

Higher Order Bits: Human vs. Business, Success KPIs, S-T-D-C Framework, MoR Test. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. It can be a brand metric, say Likelihood to Recommend. It is pronounced the more test.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167