Occam's Razor

APRIL 25, 2011

" I'd postulated this rule in 2005, it is even more true in 2011. Making lame metrics the measures of success: Impressions, Click-throughs, Page Views. Use metrics that matter: Loyalty, Recency , Net Profit, Conversation Rate, Message Amplification , Brand Evangelist Index , Customer Lifetime Value and so on and so forth.

Marketing 126

Marketing Measurement Metrics Testing 126

Occam's Razor

OCTOBER 21, 2013

In late 2011, Google announced an effort to make search behavior more secure. This is a simple custom report I use to look at the aggregated view: As the report above demonstrates, you can still report on your other metrics, like Unique Visitors, Bounce Rates, Per Visit Value and many others, at an aggregated level.

Optimization 154

Optimization Reporting Experimentation Metrics 154

datapine

APRIL 15, 2020

Your Chance: Want to test an agile business intelligence solution? The term “agile” was originally conceived in 2011 as a software development methodology. Business intelligence is moving away from the traditional engineering model: analysis, design, construction, testing, and implementation. Finalize testing.

Business Intelligence 276

Business Intelligence Analytics Testing Dashboards 276

The Unofficial Google Data Science Blog

JULY 18, 2023

Once we’ve answered that, we will then define and use metrics to understand the quality of human-labeled data, along with a measurement framework that we call Cross-replication Reliability or xRR. We will follow the example of Janson and Olsson , and start from this generalized definition of the metric, which they call iota.

Measurement 52

Measurement Metrics Uncertainty Slice and Dice 52

The Unofficial Google Data Science Blog

MAY 31, 2016

Similarly, we could test the effectiveness of a search ad compared to showing only organic search results. This means it is possible to specify exactly in which geos an ad campaign will be served – and to observe the ad spend and the response metric at the geo level. They are non-overlapping geo-targetable regions.

Advertising 42

Advertising Testing Sales Statistics 42

datapine

AUGUST 29, 2022

And with that understanding, you’ll be able to tap into the potential of data analysis to create strategic advantages, exploit your metrics to shape them into stunning business dashboards , and identify new opportunities or at least participate in the process. Microsoft, Alibaba, Taobao, WebMD, Spotify, Yelp” according to Marz himself.

Big Data 263

Big Data Data Analytics Analytics Data mining 263

Domino Data Lab

AUGUST 22, 2019

Note: A test set of 19,500 such analogies was developed by Tomas Mikolov and his colleagues in their 2013 word2vec paper. This test set is available at download.tensorflow.org/data/questions-words.txt.]. Relative to extrinsic evaluations, intrinsic tests are quick. Note that the final test word in Table 11.2—ma’am—is

Deep Learning 111

Deep Learning Modeling Metrics Testing 111

Occam's Razor

FEBRUARY 22, 2010

Feel better? : ) When should you start doing paid search advertising for tours to Italy for 2011? Check the definitions of various metrics. For example, if you see a metric called Cookies, find out exactly what that metric means before you use the data. If steps 1 and 2 pass the sniff test, use the data.

Metrics 123

Metrics Advertising Reporting Software 123

Domino Data Lab

MARCH 3, 2019

What metrics are used to evaluate success? I’m here mostly to provide McLuhan quotes and test the patience of our copy editors with hella Californian colloquialisms. What’s been the impact of using ML models on culture and organization? Who builds their models? How are decisions and priorities set and by whom within the organization?

Data Science 49

Data Science Deep Learning Machine Learning Modeling 49

Smart Data Collective

JUNE 6, 2021

This can be done through the analysis of previous product success as well as the data collected from test markets and/or social groups that may dictate what commercial offerings are best received. If your company revolves around the manufacturing of goods or services, for example, big data can aid you in the development of your products.

Big Data 132

Big Data Data Analytics Analytics Cost-Benefit 132

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

With more features come more potential post hoc hypotheses about what is driving metrics of interest, and more opportunity for exploratory analysis. Yet when we use these tools to explore data and look for anomalies or interesting features, we are implicitly formulating and testing hypotheses after we have observed the outcomes.

Experimentation 61

Experimentation Testing Statistics Metrics 61

Occam's Razor

NOVEMBER 2, 2015

Higher Order Bits: Human vs. Business, Success KPIs, S-T-D-C Framework, MoR Test. Success Metrics. In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. It can be a brand metric, say Likelihood to Recommend. It is pronounced the more test.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167