IBM Big Data Hub
NOVEMBER 6, 2023
Published posthumously in 1966, his work, Theory of Self-Reproducing Automata , serves as the theoretical foundation for computer viruses. In 2011, its source code and instruction manual leaked, providing valuable data for both cybersecurity professionals, as well as other hackers.
The Unofficial Google Data Science Blog
OCTOBER 7, 2015
accounting for effects "orthogonal" to the randomization used in experimentation. For example in ads, experiments using cookies (users) as experimental units are not suited to capture the impact of a treatment on advertisers or publishers nor their reaction to it.
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O'Reilly on Data
MAY 11, 2020
Infinite Jest was published in 1996, just as the modern Web was coming into being. Television only lacked the immediate feedback that comes with clicks, tracking cookies, tracking pixels, online experimentation, machine learning, and “agile” product cycles. That loop isn’t new, of course; it was well-known to TV network executives.
The Unofficial Google Data Science Blog
OCTOBER 12, 2017
We data scientists now have access to tools that allow us to run a large numbers of experiments, and then to slice experimental populations by any combination of dimensions collected. Make experimentation cheap and understand the cost of bad decisions. This leads to the proliferation of post hoc hypotheses. Consider your loss function.
Occam's Razor
NOVEMBER 2, 2015
In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. And, through experimentation, what is it that they want on Facebook… Content perfectly targeted at their audience, in the above case to try and provide value to help them do their jobs better. Success Metrics. Just buy ads.
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