2011, Interactive, ROI and Statistics

Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. So to imply the ROI in Step 4 is sub-optimal. Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. It is a lovely emotional video (really was!).

Advertising

Advertising ROI Metrics Marketing

Themes and Conferences per Pacoid, Episode 5

Domino Data Lab

JANUARY 6, 2019

more depth in the case studies), plus different styles of instruction (“ROI” gets discussed, a lot) are needed. Downey (2011). However, people who are already working in industry have other needs. Different formats for learning materials, different approaches to curriculum (e.g., Python Data Science Handbook. Jake Vanderplas (2016).

Data Science

Data Science Machine Learning Reporting Visualization

Data Leaders Brief

Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Themes and Conferences per Pacoid, Episode 5

Webinars

Stay Connected