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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. So to imply the ROI in Step 4 is sub-optimal. Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. It is a lovely emotional video (really was!).

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Accomplish Agile Business Intelligence & Analytics For Your Business

datapine

The term “agile” was originally conceived in 2011 as a software development methodology. 17 software developers met to discuss lightweight development methods and subsequently produced the following manifesto : Manifesto for Agile Software Development: Individuals and interactions over processes and tools.

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Winning the Future: Digital Transformation, the Cloud, and AWS

Sisense

Software is eating the world, as Marc Andreessen famously stated in his 2011 WSJ article , and the cloud is the main mechanism for that push these days. Startups being built today exist entirely on the cloud and are capable of running from anywhere and scaling to support any number of users without human interaction.

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Themes and Conferences per Pacoid, Episode 5

Domino Data Lab

more depth in the case studies), plus different styles of instruction (“ROI” gets discussed, a lot) are needed. Downey (2011). However, people who are already working in industry have other needs. Different formats for learning materials, different approaches to curriculum (e.g., Python Data Science Handbook. Jake Vanderplas (2016).

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How To Suck At Social Media: An Indispensable Guide For Businesses

Occam's Razor

In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. "So what if no one interacted with your Twitter feed, at least they saw it!" I believe the best way to measure success is to measure the above four metrics (actual interaction/action/outcome). Success Metrics.

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