2011 Key Performance Indicator Marketing Measurement 
Occam's Razor
SEPTEMBER 24, 2012
This audience is immensely attractive to Brands and Marketers around the world. A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success.
datapine
APRIL 15, 2020
In essence, these processes are divided into smaller sections but have the same goal: to help companies, small businesses and large enterprises alike, adapt quickly to business goals and ever-changing market circumstances. The term “agile” was originally conceived in 2011 as a software development methodology.
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Occam's Razor
APRIL 8, 2013
First, you figure out what you want to improve; then you create an experiment; then you run the experiment; then you measure the results and decide what to do. So grab a piece of paper and write down three key business metrics you'd like to change. Experiments come in all shapes and sizes: A marketing campaign.
Occam's Razor
JUNE 28, 2011
Perhaps your client did not provide you with the all important Web Analytics Measurement Model. Our Goal as a B2B business is to connect a high value prospect to an Authorized Dealer / Rep, to try to revolutionize our marketing by going after the search long tail with AdWords, and more. Even with all that, I think the problem is you.
Occam's Razor
JUNE 4, 2012
These insightful reports are from the six I'd created for my latest video for the Market Motive Web Analytics Master Certification course. My latest video was on how to find meaningful insights, faster, when performing paid search analysis with web analytics tools (rather than, say, the AdWords or Bing UI).
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