Occam's Razor
APRIL 8, 2013
First, you figure out what you want to improve; then you create an experiment; then you run the experiment; then you measure the results and decide what to do. So grab a piece of paper and write down three key business metrics you'd like to change. Measure and decide what to do. Measure performance.
Occam's Razor
SEPTEMBER 24, 2012
A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Why is it so hard to measure the value of Facebook? How can we do better? That is ok.
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Occam's Razor
JUNE 4, 2012
You get immense focus in the scorecard (summary) using just the Acquisition (Visits, Unique Visitors), Behavior (Bounce Rate, Pageviews – proxy for content consumption) and Outcome (Transactions, Average Value, Revenue) metrics and Key Performance Indicators. " Less annoyance directly leads to a longer life span.
datapine
APRIL 15, 2020
The term “agile” was originally conceived in 2011 as a software development methodology. You will measure your success by delivering the project, not by the level of documentation you’re producing, therefore, documentation should be developed only when necessary. Evaluate your key performance indicators.
Occam's Razor
JUNE 28, 2011
Perhaps your client did not provide you with the all important Web Analytics Measurement Model. By 2011 as web experiences have become richer and more frequently and more complex I am so mad that our life is not dominated by pan-session metrics. Learn ins and outs and how-to: Analytics Tip #6: Measure Days & Visits to Purchase ].
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