Remove 2011 Remove Key Performance Indicator Remove Reporting Remove Statistics
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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. Remember that the raw number is not the only important part, we would also measure statistical significance. Online, offline or nonline.

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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

I dare you to analyze which one of those things is happening more or less, or working better or worse, when you see 699 in your report. How can you magically report all of them together? Please see the Analytics custom report in the FB (Display) Ads section below. So keep things clean. I don't know. That is how!