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Google Analytics Custom Reports: Paid Search Campaigns Analysis

Occam's Razor

Every Analysis Ninja knows that standard reports are lame. Custom reports on the other hand are, well, hand crafted by you for a specific purpose with a set of guiding principles (" Acquisition, Behavior, Outcomes! ") that ensure that they don't so much deliver data as much as deliver insights.

Reporting 127
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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. By 2011, the company had 20 full-time photographers on staff. Online, offline or nonline. Yet this structure rarely exists in companies.

Metrics 156
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

I dare you to analyze which one of those things is happening more or less, or working better or worse, when you see 699 in your report. How can you magically report all of them together? Please see the Analytics custom report in the FB (Display) Ads section below. So keep things clean. I don't know. That is how!

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Accomplish Agile Business Intelligence & Analytics For Your Business

datapine

It’s necessary to say that these processes are recurrent and require continuous evolution of reports, online data visualization , dashboards, and new functionalities to adapt current processes and develop new ones. The term “agile” was originally conceived in 2011 as a software development methodology.

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Your Web Metrics: Super Lame or Super Awesome?

Occam's Razor

Web Analysts are blessed with an immense amount of data, and an amazing amount of valuable, even sexy, metrics to understand business performance. Yet our heroic efforts to report the aforementioned sexy metrics lead to little business action. Since crappy sounds bad, let's just say you are reporting super lame metrics.

Metrics 126