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The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

That metric is tied to a KPI. It's the target for your KPI. For each of them, write down the KPI you're measuring, and what that KPI should be for you to consider your efforts a success. We’re making an educated guess about what could improve the KPI based on what we learned in step 1.

Metrics 156
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Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers

Occam's Razor

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Your KPI questions per attendee was off the chart!"

Metrics 90
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Data Science at The New York Times

Domino Data Lab

Instead of having a meeting afterwards to say, “Oh, I liked B but this other person likes C, and then the CEO likes option D,” you just let go and let bandits, and you never need to take another meeting because the code dynamically upweights the thing that’s winning for the KPI that you’re interested in.