Occam's Razor

APRIL 8, 2013

Sometimes, we escape the clutches of this sub optimal existence and do pick good metrics or engage in simple A/B testing. You're choosing only one metric because you want to optimize it. That metric is tied to a KPI. It's the target for your KPI. But it is not routine. So, how do we fix this problem?

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Your KPI questions per attendee was off the chart!"

Metrics 90

Metrics B2B Analytics Measurement 90

Domino Data Lab

JULY 9, 2019

or are you looking for me to help you decide on what is the optimal treatment in order to get the outcome you want?” You really want…you really already know what actions you want to perform and you want me to help you figure out what’s the optimal treatment, not what’s going to happen in the absence of treatment.”

Data Science 112

Data Science Machine Learning Advertising Modeling 112