2011 Metrics Reporting Strategy 
O'Reilly on Data
APRIL 23, 2024
From 2000 to 2011, the percentage of US adults using the internet had grown from about 60% to nearly 80%. Starting around 2011, advertising, which once framed the organic results and was clearly differentiated from them by color, gradually became more dominant, and the signaling that it was advertising became more subtle.
CIO Business Intelligence
MAY 16, 2022
In 2011, another update — dubbed ITIL 2011 — was published under the Cabinet Office. The five volumes remained, and ITIL 2007 and ITIL 2011 remained similar. This path focuses on how technology directs business strategy and how IT plays into that. How does ITIL reduce costs?
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Occam's Razor
SEPTEMBER 24, 2012
FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches. I don't think it is simply a metrics/measurement problem.
Occam's Razor
JUNE 4, 2012
Every Analysis Ninja knows that standard reports are lame. Custom reports on the other hand are, well, hand crafted by you for a specific purpose with a set of guiding principles (" Acquisition, Behavior, Outcomes! ") that ensure that they don't so much deliver data as much as deliver insights. Criminal behavior.
datapine
APRIL 15, 2020
When it comes to implementing and managing a successful BI strategy we have always proclaimed: start small, use the right BI tools , and involve your team. The term “agile” was originally conceived in 2011 as a software development methodology. Collaboratively develop reports. Discover the available data sources.
Occam's Razor
JANUARY 20, 2010
I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. How do you measure success of a online webinar? Back to our story.
Occam's Razor
OCTOBER 21, 2013
In late 2011, Google announced an effort to make search behavior more secure. As an analyst, I was upset that this change would hurt my ability to analyze the effectiveness of my beloved search engine optimization (SEO) efforts – which are really all about finding the right users using optimal content strategies.
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