The Unofficial Google Data Science Blog

JULY 18, 2023

Editor's note : The relationship between reliability and validity are somewhat analogous to that between the notions of statistical uncertainty and representational uncertainty introduced in an earlier post. Throughout, we’ll refer to our model-derived measurement of inter-rater reliability as the Intraclass Correlation Coefficient (ICC).

Measurement 52

Measurement Metrics Uncertainty Slice and Dice 52

The Unofficial Google Data Science Blog

OCTOBER 12, 2017

1]" Statistics, as a discipline, was largely developed in a small data world. Yet when we use these tools to explore data and look for anomalies or interesting features, we are implicitly formulating and testing hypotheses after we have observed the outcomes. We must correct for multiple hypothesis tests.

Experimentation 61

Experimentation Testing Statistics Metrics 61

The Unofficial Google Data Science Blog

MAY 31, 2016

Similarly, we could test the effectiveness of a search ad compared to showing only organic search results. Structure of a geo experiment A typical geo experiment consists of two distinct time periods: pretest and test. After the test period finishes, the campaigns in the treatment group are reset to their original configurations.

Advertising 42

Advertising Testing Sales Statistics 42

Occam's Razor

APRIL 8, 2013

Sometimes, we escape the clutches of this sub optimal existence and do pick good metrics or engage in simple A/B testing. Let's listen in as Alistair discusses the lean analytics model… The Lean Analytics Cycle is a simple, four-step process that shows you how to improve a part of your business. Testing out a new feature.

Metrics 156

Metrics KPI Analytics Key Performance Indicator 156

Domino Data Lab

JULY 9, 2019

Diving into examples of building and deploying ML models at The New York Times including the descriptive topic modeling-oriented Readerscope (audience insights engine), a prediction model regarding who was likely to subscribe/cancel their subscription, as well as prescriptive example via recommendations of highly curated editorial content.

Data Science 112

Data Science Machine Learning Advertising Modeling 112

Occam's Razor

JUNE 4, 2018

I mean developing and inserting a subtle collection of gentle nudges that can help increase the conversion rate by a statistically significant amount. Not easy, but your business model has to change to survive.). Checkout the Kimbao Sauvignon Blanc you can see sales and would buy it again rates since 2011. Add to Basket!

Strategy 124

Strategy Cost-Benefit Testing Sales 124

Domino Data Lab

MARCH 3, 2019

What’s been the impact of using ML models on culture and organization? Who builds their models? We also used maturity , in other words how long had an enterprise organization been deploying ML models in production? “Three surveys of AI adoption reveal key advice from more mature practices”. Or something. Technologies.

Data Science 49

Data Science Deep Learning Machine Learning Modeling 49

Occam's Razor

FEBRUARY 22, 2010

Feel better? : ) When should you start doing paid search advertising for tours to Italy for 2011? For example, with Alexa , you can report on traffic statistics (such as rank and page views), upstream (where your traffic comes from) and downstream (where people go after visiting your site) statistics, and key-words driving traffic to a site.

Metrics 123

Metrics Advertising Reporting Software 123