Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. So to imply the ROI in Step 4 is sub-optimal. Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. Gets more Likes. It was huge.

Advertising 165

Advertising ROI Metrics Marketing 165

CIO Business Intelligence

MAY 16, 2022

In 2011, another update — dubbed ITIL 2011 — was published under the Cabinet Office. The five volumes remained, and ITIL 2007 and ITIL 2011 remained similar. Corporations and public sector organizations that have successfully implemented ITIL best practices report huge savings.

IT 101

IT Cost-Benefit ROI Risk 101

Occam's Razor

JUNE 4, 2012

Every Analysis Ninja knows that standard reports are lame. Custom reports on the other hand are, well, hand crafted by you for a specific purpose with a set of guiding principles (" Acquisition, Behavior, Outcomes! ") that ensure that they don't so much deliver data as much as deliver insights. Criminal behavior.

Reporting 127

Reporting Analytics Metrics Advertising 127

Occam's Razor

APRIL 25, 2011

This latter category contains things that are so obviously sub-optimal that no one should be doing them any more. Sophisticated Search Engine Optimization is mandatory in our world of Bing / Yandex / Baidu / Google. " I'd postulated this rule in 2005, it is even more true in 2011. Yet there they are. The 10/90 rule.

Marketing 126

Marketing Measurement Metrics Testing 126

Domino Data Lab

MARCH 3, 2019

We had big surprises at several turns and have subsequently published a series of reports. Let’s look through some of the insights gained from those reports. Seriously, this entire article merely skims the surface of those reports. Mature practices reported 86%, and within financial services the numbers were somewhat higher.

Data Science 49

Data Science Deep Learning Machine Learning Modeling 49

Occam's Razor

NOVEMBER 2, 2015

In my Oct 2011 post, Best Social Media Metrics , I'd created four metrics to quantify this value. When you search for them, if you find them, you end up on sub-optimal landing pages. The brand and performance ROI to the company is clear and direct. We all know that Page Likes is a profoundly sub-optimal metric.

B2B 167

B2B Metrics Testing Recreation/Entertainment 167