Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. So to imply the ROI in Step 4 is sub-optimal. Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. It is a lovely emotional video (really was!).

Advertising 165

Advertising ROI Metrics Marketing 165

Domino Data Lab

JANUARY 6, 2019

more depth in the case studies), plus different styles of instruction (“ROI” gets discussed, a lot) are needed. If you haven’t seen R2D3 ’s excellent A visual introduction to machine learning series, part 1 and part 2 … run, do not walk, to your nearest browser and check that out! Downey (2011). Python Data Science Handbook.

Data Science 56

Data Science Machine Learning Reporting Visualization 56

Domino Data Lab

MARCH 3, 2019

While image data has been the stalwart for deep learning use cases since the proverbial “ AlexNet moment ” in 2011-2012, and a renaissance in NLP over the past 2-3 years has accelerated emphasis on text use cases, we note that structured data is at the top of the list in enterprise. to overcome before they become competitive as well.

Data Science 49

Data Science Deep Learning Machine Learning Modeling 49