Occam's Razor

SEPTEMBER 24, 2012

A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. So to imply the ROI in Step 4 is sub-optimal. Compute ROI: (cost of Facebook campaigns + salary of people running campaigns + agency creative costs) vs. profit from incremental product sales. It is a lovely emotional video (really was!).

Advertising 165

Advertising ROI Metrics Marketing 165

Domino Data Lab

JANUARY 6, 2019

more depth in the case studies), plus different styles of instruction (“ROI” gets discussed, a lot) are needed. If you haven’t seen R2D3 ’s excellent A visual introduction to machine learning series, part 1 and part 2 … run, do not walk, to your nearest browser and check that out! Downey (2011). Python Data Science Handbook.

Data Science 56

Data Science Machine Learning Reporting Visualization 56

Occam's Razor

APRIL 25, 2011

" I'd postulated this rule in 2005, it is even more true in 2011. Dan Grainger] "There's surely a tilting point between having an SEO optimised site that delivers visually and having one that simply stuffs keyword optimised text and links everywhere. Not following the "10/90 rule for magnificent web success."

Marketing 126

Marketing Measurement Metrics Testing 126

datapine

APRIL 15, 2020

It’s necessary to say that these processes are recurrent and require continuous evolution of reports, online data visualization , dashboards, and new functionalities to adapt current processes and develop new ones. The term “agile” was originally conceived in 2011 as a software development methodology.

Business Intelligence 276

Business Intelligence Analytics Testing Dashboards 276

Domino Data Lab

MARCH 3, 2019

While image data has been the stalwart for deep learning use cases since the proverbial “ AlexNet moment ” in 2011-2012, and a renaissance in NLP over the past 2-3 years has accelerated emphasis on text use cases, we note that structured data is at the top of the list in enterprise. to overcome before they become competitive as well.

Data Science 49

Data Science Deep Learning Machine Learning Modeling 49

Alation

FEBRUARY 20, 2020

She’s seen the evolution of the self-service analytics market from decision systems to business intelligence to data visualization to data science and automated intelligence. Thus, MLDCs are demonstrating ROI in many cases within four weeks. 2] The Forrester Wave: Machine Data Learning Catalogs, Q2 2018. [3]

Machine Learning 52

Machine Learning Marketing Reporting ROI 52