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A Big Data Imperative: Driving Big Action

Occam's Razor

Avoiding big disappointment and the hows were on my mind as I prepared my keynote for Strata 2012 Big Data conference. All it takes is a little business analysis. Here's my post: Five Steps to Finding a Purpose for your Analysis. If we don't answer all those hows big data will be a big disappointment.

Big Data 127
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Best practices to implement near-real-time analytics using Amazon Redshift Streaming Ingestion with Amazon MSK

AWS Big Data

The trust policy should look like the following code: { "Version": "2012-10-17", "Statement": [ { "Effect": "Allow", "Action": "sts:AssumeRole", "Principal": { "AWS": "arn:aws:iam::9876543210:role/MyRedshiftRole" } } ] } Sign in to the Amazon Redshift console as account A.

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I Wish I'd Known That. [Digital Analytics Edition.]

Occam's Razor

10% of your time should be spent in implementing tools, not 15 months with an eye towards analysis in the middle of 2012. You don't necessarily need an MBA, but if you can't have a intelligent business analysis conversation you won't be effective. You can win with Omniture or WebTrends or IBM or Google.

Analytics 120
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Great Storytelling With Data: Visualize Simply And Focus Obsessively

Occam's Razor

All, very good discussion about the business, and not the data. We ended up in a place with a lot more business analysis, and you had to work harder to develop a point of view on what to do. We added to your analytical skills a demand for business savvy. That's what makes an Analysis Ninja (and simpler slides). #3.