2012 Business Analysis Measurement Statistics 
Occam's Razor
JANUARY 10, 2011
10% of your time should be spent in implementing tools, not 15 months with an eye towards analysis in the middle of 2012. And possess at least some knowledge of the fundamentals of statistics. Use Kissmetrics or 4Q and measure primary purpose by task completion. I can't measure if the person voted.
Occam's Razor
MARCH 12, 2012
Clickstream + qualitative data + rigorous statistical analysis of outcomes + deep mining of data from competitive intelligence sources + rapid experiments + more. Avoiding big disappointment and the hows were on my mind as I prepared my keynote for Strata 2012 Big Data conference. All it takes is a little business analysis.
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